- \n
- Socializing and networking are made easier \u2013 Social interactions are enhanced during in-person events. Often the donor\u2019s attention span is shorter online.<\/li>\n
- More personalized experience to build lasting relationships.<\/li>\n
- More engagement and community spirit among attendees.<\/li>\n
- Provide higher quality giving experiences.<\/li>\n<\/ul>\n
Benefits of virtual fundraising events:<\/h3>\n
- \n
- Save money on many physical event incidentals such as catering and travel expenses.<\/li>\n
- Transcend geographical and physical restraints \u2013 as long as people have access to the internet, they can connect from anywhere.<\/li>\n
- People love gaming and online engagement tools, like live leaderboards and thermometers to track fundraising progress.<\/li>\n<\/ul>\n
As you can see, both virtual and in-person fundraising events offer great benefits for your nonprofit and donors alike. With this in mind,\u00a0hybrid fundraising events\u00a0will continue trending in 2023.<\/p>\n
Conclusion: Nonprofits must offer optionality when deciding their fundraising models to satisfy donors\u2019 needs and pull off a successful campaign. Empower and\u00a0motivate your donors\u00a0by providing them with choices and flexibility.<\/p>\n
#2 Fundraising Trend for 2023: Provide Flexible Giving Options<\/h2>\n
With so many people feeling the pinch of economic uncertainty, it becomes more difficult for nonprofits to raise money from individual donors. One current fundraising trend to combat this is to offer flexible giving options that suit all your donor\u2019s needs and budgets.<\/p>\n
\n![\"Nonprofit](\"https:\/\/www.dojiggy.com\/files\/sites\/164\/2023\/03\/pexels-rodnae-productions-6646904-600x400-1-jpg.webp\")
<\/figure>\n<\/div>\nBe empathetic to your donors\u2019 possible financial struggles at this time. Let them know you appreciate their donations.<\/p>\n
This is also a great opportunity to suggest alternative ways for your donors to support your nonprofit\u2019s mission like:<\/p>\n
- \n
- Providing\u00a0In-kind donations\u00a0\u2013 if they\u2019re unable to send monetary contributions.<\/li>\n
- Launching different\u00a0membership programs\u00a0with more affordable rates and lower contribution levels to adapt to the donation frequency and financial accessibility of your donors.<\/li>\n
- Upgrade one-time donors to recurring donors to ensure a consistent income stream for your nonprofit, with a lower one-time burden on donors.<\/li>\n<\/ul>\n
#3 Fundraising Trend of 2023: Support Digital Wallets<\/h2>\n
The future is contactless, which leads us to our next top fundraising trend for 2023: digital wallets. Donors are looking for convenient, simple, and seamless\u00a0mobile giving options<\/a>\u00a0in today\u2019s hectic world. So make sure your nonprofit offers:<\/p>\n
\n![\"Nonprofit](\"https:\/\/www.dojiggy.com\/files\/sites\/164\/2023\/03\/electronic-4433604_1920-600x382-1-jpg.webp\")
<\/figure>\n<\/div>\n- \n
- Modern payment methods and digital wallet options such as Google Pay, Apple Pay, Venmo and PayPal\u00a0 \u2013 allowing many smartphone users to donate without entering credit card details.<\/li>\n
- Text-to-donate\u00a0\u2013 allows your donors to easily support your organization at any time and anywhere right from their mobile phones<\/li>\n
- Mobile-responsive donation pages\u00a0with larger buttons, pre-set donation amounts, limited navigation options, and designed to work on any mobile device.<\/li>\n
- Flawless integration with social media channels \u2013 add donation buttons to social media pages to boost giving while scrolling<\/li>\n<\/ul>\n
#4 Fundraising Trends 2023: Invest in your Online Platform<\/h2>\n
With so much stiff competition out there when it comes to fundraising, make sure your nonprofit stands out in 2023. A great way to achieve this is by designing an eye-catching and engaging online platform.<\/p>\n
\n![\"Nonprofit](\"https:\/\/www.dojiggy.com\/files\/sites\/164\/2023\/03\/christin-hume-Hcfwew744z4-unsplash-600x400-1-jpg.webp\")
<\/figure>\n<\/div>\nHere are a few tips on how to create an\u00a0unrivaled online fundraising platform<\/a>\u00a0for 2023.<\/p>\n
- \n
- Engage and connect with your supporters personally \u2013 be a great storyteller and focus on communicating your nonprofit\u2019s mission.<\/li>\n
- Find innovative ways to promote your fundraising events to get people to notice them and spread the word.<\/li>\n
- Consider getting on board with new digital trends, such as setting up augmented reality apps and\u00a0adding fun interactive gamification techniques to your online platform\u00a0to attract a new crowd of supporters.<\/li>\n
- Up your digital marketing game to stay competitive.<\/li>\n<\/ul>\n
#5 Fundraising Trend for 2023: Diversify Your Nonprofit\u2019s Streams of Income<\/h2>\n
Diversifying your nonprofit\u2019s income streams\u00a0is not a new fundraising trend, but it\u2019s more popular than ever in light of the current economic situation. People from all corners of the world are feeling the rising cost of living and the threat of recession. So, now\u2019s the time to plan top ways to fundraise in 2023 to provide something for everyone\u2019s budget and ensure your nonprofit\u2019s revenue streams are soaring.<\/p>\n
\n![\"Diversify](\"https:\/\/www.dojiggy.com\/files\/sites\/164\/2023\/03\/ecommerce-1706103_1920-600x600-1.webp\")
<\/figure>\n<\/div>\nHere are some of the best ways to diversify your nonprofit\u2019s income streams in 2023:<\/p>\n
- \n
- Government funding and grants<\/li>\n
- ECommerce stores \u2013\u00a0sell custom branded merchandise for your nonprofit.<\/li>\n
- Corporate partnerships \u2013 Look for businesses with corporate social responsibility goals and programs that align with your nonprofit\u2019s values to encourage\u00a0workplace fundraising<\/a>.<\/li>\n
- Peer to peer\u00a0crowdfunding\u00a0\u2013 Whatever fundraising trends your nonprofit chooses for 2023, make sure to keep fundraising with your supporters.<\/li>\n<\/ul>\n
#6 Fundraising Trends 2023: Gaming for Good<\/h2>\n
\n![\"Nonprofit](\"https:\/\/www.dojiggy.com\/files\/sites\/164\/2023\/03\/pexels-jeshootscom-442576-300x200-1-jpg.webp\")
<\/figure>\n<\/div>\nOne of the top fundraising trends in 2022 was Gaming for Good, and it\u2019s predicted to be even bigger in 2023. Never heard of Gaming for Good? When gamers turn on their consoles, many of them choose to share their game with an audience, so they start streaming it on platforms like Twitch or YouTube. Each gamer can add donation buttons to their stream, and people can start giving to a good cause.<\/p>\n
Gaming for Good has become more mainstream since it came onto the scene a few years back, and it can be a great marketing tool for your nonprofit. If you\u2019re looking for a current fundraising trend to diversify your nonprofit\u2019s income streams, this might be exactly what you\u2019ve been missing.<\/p>\n
#7 Fundraising Trends 2023: Choose your Social Media Channels Wisely<\/h2>\n
Leveraging social media for fundraising campaigns\u00a0is a tried and tested fundraising trend. But has your nonprofit taken the time to access the most relevant social media platform to match a specific target audience? By doing this, your nonprofit could benefit greatly from enhancing fundraising campaigns,\u00a0building stronger relationships with donors, and boosting engagement.<\/p>\n
![\"Choose](\"https:\/\/www.dojiggy.com\/files\/sites\/164\/2023\/03\/pexels-pixabay-147413-1024x683-1-jpg.webp\")
<\/figure>\nHere are a few tips when choosing which social media platforms will be most beneficial for your target audience:<\/p>\n
- \n
- Make sure to research where your supporters are.<\/li>\n<\/ul>\n
- \n
- Choose platforms wisely depending on which audience type you\u2019re trying to attract.<\/li>\n<\/ul>\n
- Peer to peer\u00a0crowdfunding\u00a0\u2013 Whatever fundraising trends your nonprofit chooses for 2023, make sure to keep fundraising with your supporters.<\/li>\n<\/ul>\n