{"id":1837,"date":"2023-06-22T03:30:25","date_gmt":"2023-06-21T16:30:25","guid":{"rendered":"https:\/\/oktion.com.au\/organisers\/?p=1837"},"modified":"2024-04-26T13:42:29","modified_gmt":"2024-04-26T02:42:29","slug":"run-charity-car-raffle","status":"publish","type":"post","link":"https:\/\/oktion.com.au\/organisers\/run-charity-car-raffle\/","title":{"rendered":"Best 10 Tips on How to Run a Charity Car Raffle"},"content":{"rendered":"<p>Raise more money for your cause when you run a high impact charity car raffle!<\/p>\n<p>Entrants will buy your raffle tickets so that they can\u00a0get\u00a0a chance to win a\u00a0brand-new\u00a0car. Your charity uses the ticket sales to cover\u00a0any\u00a0costs\u00a0of the car and\u00a0optional other\u00a0prizes, while\u00a0you achieve\u00a0your fundraising goal.<\/p>\n<p>Car raffles are\u00a0exciting\u00a0and they inspire a lot of hype which draws attention to your cause.<\/p>\n<p>A car raffle fundraiser is a great way to give something back to the people who donate to your charity \u2013 and what could be better than giving them a real shot at their dream car?<\/p>\n<p>Benefits include:<\/p>\n<ul>\n<li>Improves ticket sales<\/li>\n<li>Inspires more support<\/li>\n<li>Encourages community involvement<\/li>\n<li>Creates positive anticipation<\/li>\n<li>Promotes ethical giving<\/li>\n<li>Invites dealership sponsors<\/li>\n<\/ul>\n<p>Our job is to make your car raffle an extraordinary experience.<\/p>\n<h2>2. Organizers<\/h2>\n<p>The first step for your organization is to choose\u00a0who on your team will plan and manage the fundraiser.<\/p>\n<p>You don\u2019t need dozens of people working to collect funds or execute complex events. All you need is a small core team that can manage the platform and media creation.<\/p>\n<p>Your primary goals will be to plan your charity car raffle, find a car sponsor, create and manage your online page and promote it to your donor audience.<\/p>\n<p>We recommend\u00a0several people\u00a0on your team to make this happen.\u00a0A lead organizer and strategist, an events coordinator, a\u00a0legal\/tax consultant\u00a0and a marketing person who can create or outsource quality media.\u00a0\u00a0You can scale this team according to your needs.<\/p>\n<h2>3. Scheduling<\/h2>\n<p>Next up is\u00a0deciding the length of your car raffle, and critical launch dates.<\/p>\n<p>Planning, setup and ticket sales will take time, so\u00a0expect to spend\u00a0several\u00a0weeks on your raffle\u00a0or\u00a0more,\u00a0depending on your goal.<\/p>\n<p>Consider these key variables:<\/p>\n<ul>\n<li>The expected run time of your car raffle<\/li>\n<li>The date that your raffle will launch<\/li>\n<li>The date for your prize draw that will be used on promotional materials<\/li>\n<li>How many tickets do you plan to sell and is there enough time to do it<\/li>\n<li>Consider the events you will host (mall staging, online promotions, raffle events)<\/li>\n<\/ul>\n<p>Example Timelines<\/p>\n<ul>\n<li>A\u00a0charity runs a\u00a01-month\u00a0car raffle and tickets are sold\u00a0online.\u00a0Winner drawing and notification happens automatically through the raffle platform.<\/li>\n<li>A\u00a0charity\u00a0runs a 3-month long car raffle\u00a0and sells tickets every weekend at live local events. A\u00a0public event\u00a0is held\u00a0to live-stream the drawing and announce winners.<\/li>\n<\/ul>\n<h2>4. Raffle Rules<\/h2>\n<p>It\u2019s up to your team to decide on your car raffle rules and to find out\u00a0whether running a charity raffle is legal in your\u00a0state\u00a0or local area.<\/p>\n<p>Every\u00a0locality\u00a0has a different set of rules regarding running a car raffle that must be followed. Double check with your\u00a0legal\u00a0consultant\u00a0to ensure you\u00a0are in compliance with\u00a0federal, state, and local laws.<\/p>\n<p>When creating your car raffle rules consider:<\/p>\n<ul>\n<li>How many prizes a single person can win<\/li>\n<li>If the winner needs to be present at your live draw or not<\/li>\n<li>How you will announce your winner<\/li>\n<li>The age-restrictions involved<\/li>\n<li>The geographic restrictions involved<\/li>\n<li>The legal rules involved<\/li>\n<\/ul>\n<h2>5. Ticket\u00a0Setup<\/h2>\n<p>Once you\u2019ve understood\u00a0your local car raffle rules (if any), you need to\u00a0decide\u00a0how\u00a0your\u00a0tickets will be sold.<\/p>\n<p>On average, lower cost tickets sell better than expensive ones \u2013 but you\u2019ll need to strike a balance based on your fundraising goal, your timelines and what is accessible to your audience.<\/p>\n<p>When <a href=\"https:\/\/oktion.com.au\/organisers\/feature\/sell-tickets\/\">setting\u00a0up your tickets<\/a>,\u00a0consider:<\/p>\n<ul>\n<li>How many chances to win each ticket will be worth<\/li>\n<li>How much each ticket will cost (is it affordable? Does is match your audience?)<\/li>\n<li>Whether you\u2019ll sell\u00a0both online and\u00a0printed tickets<\/li>\n<li>Whether your donors will\u00a0receive\u00a0merchandise with their ticket purchase<\/li>\n<\/ul>\n<h2>6. Cause Promotion<\/h2>\n<p>Before you can go about creating your media you need to\u00a0decide on\u00a0the promotional strategies you will be using to get the word out about your cause.<\/p>\n<p>You\u2019ll want to create an additional marketing budget to invest in events, flyers and other marketing materials. Factor this into your overall costs when determining ticket\u00a0pricing\u00a0and fundraising goals.<\/p>\n<p>Here are some example\u00a0promotional strategies:<\/p>\n<ul>\n<li><a href=\"http:\/\/digiground.com.au\" target=\"_blank\" rel=\"noopener\">Promote your charity<\/a> car raffle directly on your organization\u2019s website<\/li>\n<li>Share your raffle link in emails\u00a0to donors\u00a0to\u00a0inspire ticket sales<\/li>\n<li>Promote your cause on social media using your page and targeted ads<\/li>\n<li>Visit local schools,\u00a0churches, and businesses\u00a0and place\u00a0raffle flyers\u00a0on\u00a0notice\u00a0boards<\/li>\n<li>Host a car staging event\u00a0at a car show\u00a0to inspire instant sales and signups<\/li>\n<li>Use peer-to-peer or team fundraising to promote your raffle to the community<\/li>\n<li>Get the local media and radio stations involved<\/li>\n<li>Ask for business sponsors<\/li>\n<li>Use text-to-buy raffle promotions\u00a0to get ticket purchases through text messages<\/li>\n<li>Focus on email marketing with existing donor lists<\/li>\n<\/ul>\n<p>Whatever strategies you choose, make a note of the materials and funding you\u2019ll need to execute them during your raffle.<\/p>\n<p>Many of the promotions are free to use with your account, like the text-to-buy option,\u00a0the one-click link sharing and\u00a0team fundraising.<\/p>\n<h2>7. Raffle Media\u00a0Creation<\/h2>\n<p>One of your major costs (whether in time or money) will be creating the content you need for your page and\u00a0various\u00a0promotions.<\/p>\n<p>At this point you\u2019ll need to collect details, images and\u00a0content\u00a0for your\u00a0fundraiser, along with various marketing messages and graphics for different platforms.<\/p>\n<p>Consider\u00a0which\u00a0to\u00a0include!<\/p>\n<table>\n<tbody>\n<tr>\n<td>Cause impact stories<\/td>\n<td>Twitter posts<\/td>\n<td>Photos of the prizes<\/td>\n<\/tr>\n<tr>\n<td>Descriptions of your cause<\/td>\n<td>Instagram posts<\/td>\n<td>Flyers \/ Posters\u00a0for text-to-buy<\/td>\n<\/tr>\n<tr>\n<td>Online ads<\/td>\n<td>Promotional videos<\/td>\n<td>Email templates<\/td>\n<\/tr>\n<tr>\n<td>Facebook posts<\/td>\n<td>Organization description<\/td>\n<td>Radio or TV commercials<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you use team fundraising, participants and teams\u00a0will be able to create pages of their own and\u00a0customize them\u00a0to generate more hype and personal context.\u00a0\u00a0If for example, your raffle supports research to cure pediatric cancer,\u00a0passionate supporters\u00a0could join your\u00a0fundraiser,\u00a0create\u00a0a\u00a0fundraising\u00a0page,\u00a0and tell\u00a0their\u00a0story to inspire more ticket sales for your charity raffle.<\/p>\n<p>You might want to consider hiring a graphic designer or a content creator for your raffle. They\u00a0can\u00a0 help\u00a0create a professional and consistent message throughout your fundraiser.<\/p>\n<h2>8. Goal Setting<\/h2>\n<p>At this point you\u2019ll have a stronger understanding of timelines, marketing and running costs. It\u2019s time to set your fundraising goal so that you can successfully\u00a0meet and\u00a0exceed it.<\/p>\n<p>Calculate your charity car raffle cost. This includes:<\/p>\n<ul>\n<li>Car prize cost<\/li>\n<li>Secondary prize costs<\/li>\n<li>Car raffle running costs<\/li>\n<li>Ticket printing costs<\/li>\n<li>Marketing and promotions cost<\/li>\n<li>Content costs<\/li>\n<li>Additional costs<\/li>\n<\/ul>\n<p>Next, subtract your corporate sponsorships. This includes:<\/p>\n<ul>\n<li>Car prize sponsors<\/li>\n<li>Secondary prize sponsor<\/li>\n<li>Ticket sponsors (logos on stubs)<\/li>\n<li>Additional sponsors<\/li>\n<\/ul>\n<p>Now you can understand your total estimated costs. For a fairly accurate fundraising goal aim for 3 times the estimated raffle cost amount.<\/p>\n<h2>9. Car and Prize Selection<\/h2>\n<p>The car you choose to raffle to your audience should align with your goals.\u00a0If you need to raise a lot of money, you\u2019ll need a dream car and great prizes.<\/p>\n<p>It can also be lucrative to focus your car on your specific audience. For example, a green charity might raffle a Tesla to raise money, instead of a\u00a0gas\u00a0guzzler.<\/p>\n<p>Your prizes will set the tone for how successful your charity car raffle will be. If your organization can\u2019t afford to outright purchase prizes, there are other options.<\/p>\n<ul>\n<li>Get a car dealership to sponsor your raffle and give you an amazing deal<\/li>\n<li>Get corporate sponsors to donate prizes<\/li>\n<li>Use our prize partner\u00a0Winspire\u00a0and only pay once the raffle is closed<\/li>\n<\/ul>\n<p>Once you have chosen your grand prize (the car) you\u2019ll need to add secondary prizes\u00a0(if any)\u00a0for your raffle ticket buyers. Secondary prizes inflate the value of your raffle and help you sell more tickets.<\/p>\n<p>Secondary prizes that work well for a raffle include:<\/p>\n<table>\n<tbody>\n<tr>\n<td>Less valuable\u00a0cars<\/td>\n<td>Jet skis<\/td>\n<td>Boats<\/td>\n<\/tr>\n<tr>\n<td>Motorcycles<\/td>\n<td>Bicycles<\/td>\n<td>Sporting event tickets<\/td>\n<\/tr>\n<tr>\n<td>Luxury vacations<\/td>\n<td>Luxury experiences<\/td>\n<td>Cash<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Images of these can be added to your promotional media to encourage interest in your raffle.<\/p>\n<h2>10. Set Up Your Drawing<\/h2>\n<p>It\u2019s a good idea to\u00a0get last-minute\u00a0ticket sales at a live event\u00a0before your drawing.<\/p>\n<p>There, you can take a video of your raffle drawing\u00a0which will give your charity organization credibility for your next fundraising raffle. People love to see the winners of your raffle\u00a0being announced!<\/p>\n<p>Consider:<\/p>\n<ul>\n<li>Your event location and costs<\/li>\n<li>Whether your prizes will be there and how you will award them<\/li>\n<li>Inviting local media<\/li>\n<li>Hiring a photographer or content creator to\u00a0take photos and videos<\/li>\n<li>Rewarding the individuals\/teams who sold the most tickets<\/li>\n<\/ul>\n<p>We recommend filming or\u00a0live streaming\u00a0the event for your page and social media pages. This has been very successful in the past for\u00a0recurring car raffles.<\/p>\n<p>All ticket sales are\u00a0automatically tracked and managed online\u00a0before\u00a0you host your event. Many charities choose to do it\u00a0at a local venue\u00a0or at the dealership that sponsored the car.\u00a0You\u2019ll have a few options to choose from for your drawing:<\/p>\n<ul>\n<li>Print out your\u00a0entrants\u00a0names and do an exciting manual draw<\/li>\n<li>Have the platform\u00a0automatically pick your winners!<\/li>\n<\/ul>\n<p>Be sure to capture every incredible moment as your winners are drawn \u2013 and of course, encourage the people at the event to donate to the cause you\u2019re raising money for!<\/p>\n<p>It\u2019s a great idea to post photos and videos of your draw because they\u2019ll encourage people to buy raffle tickets for your next car raffle.<\/p>\n<p>Make sure that your first email list of participants is saved, so that you can notify them when your next car raffle is taking place. Make it fun, and people will always enter!\u00a0Wrap up your raffle and help your cause!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raise more money for your cause when you run a  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":1838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-raffles"],"_links":{"self":[{"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/posts\/1837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":0,"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/media\/1838"}],"wp:attachment":[{"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oktion.com.au\/organisers\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}