March 27, 2023
Why is Email Marketing Important for Online Auction Marketing
There is no questioning the importance of email as an online auction marketing tool, but how do you produce email content that stands out from the clutter that people experience in their inboxes? It’s time to think outside the box with event email marketing ideas that won’t cause customers to hit delete, ignore you, or worse — unsubscribe as live events return and virtual events continue to be a crucial part of many strategic programs post-pandemic.
Simply put, email marketing is essential since nearly three-quarters of consumers still choose it as a form of communication. Event email marketing gives you the opportunity to remain in touch with your attendees, generate enthusiasm for your event, send out invitations, increase registrations, provide updates, promote sponsors and exhibitors, provide registration confirmation, share logistical information, and more.
Guidelines for Boosting Your Event Email Marketing
Feeling overwhelmed by the never-ending reels favored by the Instagram algorithm and the newest TikTok popular videos? Remember how successful event email marketing can be by employing this expert advice:
- Understand Your Target
Effective email marketing is not just about sending the right message; it’s also about sending it to the appropriate recipients. The cardinal rule of email marketing is to always keep your audience in mind when sending emails. Average adult attention spans are sub 8 seconds, therefore there is a very small window of opportunity to attract someone’s attention. Audience segmentation can help with that. By using this approach, you may divide your email list into various groups, each of which will receive customized emails (or significantly modified copies of the same general email) depending on who they are.
- Maintain Consistent Branding
Your emails’ branding should be consistent with the overall branding of your event, just like it is with all other event marketing components. Your audience will be more likely to open and read the graphics if they are immediately familiar. To make it feel even more tailored to them and their needs, you can decide to design somewhat distinct branding for each audience section if you’re utilizing them.
- Set a countdown
A countdown timer in your emails can encourage recipients to register for your event earlier, similar to early bird discounts. It’s simple to automate these emails and schedule them to go out a few days before your deadline, which will provide readers a friendly reminder to take action.
- Implement early bird discounts
Event registration is impacted by the procrastination effect, which is genuine. When there are many last-minute registrations for an event rather than a constant stream throughout the registration period, the event management team may feel stressed because they cannot predictably plan a headcount in advance. Create an early-bird offer using the traditional email marketing method to convince readers that they need to act right away. Buzzwords like “just 40 seats remaining,” “rates are going up soon,” offer expiring tonight,” and others may be used in this context.
Conclusion
Emailing your contacts can boost donations, encourage interaction, and forge long-lasting bonds with your supporters.
Given that 7 out of 10 consumers prefer email communications to almost every other channel, email marketing is not going anywhere. Your emails can build more fruitful and enduring donor relationships by using personal, direct communication that emphasizes the mission and value of your charity.
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There is no questioning the importance of email as an online auction marketing tool, but how do you produce email content that stands out from the clutter that people experience in their inboxes? It’s time to think outside the box with event email marketing ideas that won’t cause customers to hit delete, ignore you, or worse — unsubscribe as live events return and virtual events continue to be a crucial part of many strategic programs post-pandemic.
Simply put, email marketing is essential since nearly three-quarters of consumers still choose it as a form of communication. Event email marketing gives you the opportunity to remain in touch with your attendees, generate enthusiasm for your event, send out invitations, increase registrations, provide updates, promote sponsors and exhibitors, provide registration confirmation, share logistical information, and more.
Guidelines for Boosting Your Event Email Marketing
Feeling overwhelmed by the never-ending reels favored by the Instagram algorithm and the newest TikTok popular videos? Remember how successful event email marketing can be by employing this expert advice:
- Understand Your Target
Effective email marketing is not just about sending the right message; it’s also about sending it to the appropriate recipients. The cardinal rule of email marketing is to always keep your audience in mind when sending emails. Average adult attention spans are sub 8 seconds, therefore there is a very small window of opportunity to attract someone’s attention. Audience segmentation can help with that. By using this approach, you may divide your email list into various groups, each of which will receive customized emails (or significantly modified copies of the same general email) depending on who they are.
- Maintain Consistent Branding
Your emails’ branding should be consistent with the overall branding of your event, just like it is with all other event marketing components. Your audience will be more likely to open and read the graphics if they are immediately familiar. To make it feel even more tailored to them and their needs, you can decide to design somewhat distinct branding for each audience section if you’re utilizing them.
- Set a countdown
A countdown timer in your emails can encourage recipients to register for your event earlier, similar to early bird discounts. It’s simple to automate these emails and schedule them to go out a few days before your deadline, which will provide readers a friendly reminder to take action.
- Implement early bird discounts
Event registration is impacted by the procrastination effect, which is genuine. When there are many last-minute registrations for an event rather than a constant stream throughout the registration period, the event management team may feel stressed because they cannot predictably plan a headcount in advance. Create an early-bird offer using the traditional email marketing method to convince readers that they need to act right away. Buzzwords like “just 40 seats remaining,” “rates are going up soon,” offer expiring tonight,” and others may be used in this context.
Conclusion
Emailing your contacts can boost donations, encourage interaction, and forge long-lasting bonds with your supporters.
Given that 7 out of 10 consumers prefer email communications to almost every other channel, email marketing is not going anywhere. Your emails can build more fruitful and enduring donor relationships by using personal, direct communication that emphasizes the mission and value of your charity.
