March 27, 2023
Cons of Holding a Facebook Silent Auction
There’s no denying that a successful silent auction can benefit a charity. Silent auctions are a great way to entertain guests while also raising funds for your organisation – it’s a huge victory!
Nowadays, Facebook marketplace allows you to show auction items to people who are already in the buying mood, increasing the likelihood that they will convert and bid on one of your items. Many charities are tempted to hold a silent auction fundraiser on Facebook.
But, according to many researchers, holding a silent auction on Facebook has a lot of disadvantages. Therefore, before you decide on running a silent auction on Facebook, check out these facts and maybe you can change your perspective:
- Facebook was not designed to host fundraising auctions, right? Therefore, you can’t sell tickets, collect credit card information, accept maximum bids, require a minimum bid increment, or perform a slew of other functions that would benefit both bidders and you.
- Facebook has restrictions on what can be sold on its platform. Facebook prohibits adult products, alcohol, raffle tickets, digital products, and services.
- Many bidders are hesitant to announce to the world what they intend to bid on and how much they are willing to pay. Facebook auction will stifle bidding when compared to an auction software-run event.
- Every online auction software you use will require bidders to create an account, but for personal reasons, some bidders may be hesitant to create an account specifically with Facebook.
The Bottom Line
Facebook should not be used for a silent auction with more than ten items. You will miss out on bids that would cover the cost of auction software. Furthermore, you will be responsible for tracking bids and collecting payment.
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There’s no denying that a successful silent auction can benefit a charity. Silent auctions are a great way to entertain guests while also raising funds for your organisation – it’s a huge victory!
Nowadays, Facebook marketplace allows you to show auction items to people who are already in the buying mood, increasing the likelihood that they will convert and bid on one of your items. Many charities are tempted to hold a silent auction fundraiser on Facebook.
But, according to many researchers, holding a silent auction on Facebook has a lot of disadvantages. Therefore, before you decide on running a silent auction on Facebook, check out these facts and maybe you can change your perspective:
- Facebook was not designed to host fundraising auctions, right? Therefore, you can’t sell tickets, collect credit card information, accept maximum bids, require a minimum bid increment, or perform a slew of other functions that would benefit both bidders and you.
- Facebook has restrictions on what can be sold on its platform. Facebook prohibits adult products, alcohol, raffle tickets, digital products, and services.
- Many bidders are hesitant to announce to the world what they intend to bid on and how much they are willing to pay. Facebook auction will stifle bidding when compared to an auction software-run event.
- Every online auction software you use will require bidders to create an account, but for personal reasons, some bidders may be hesitant to create an account specifically with Facebook.
The Bottom Line
Facebook should not be used for a silent auction with more than ten items. You will miss out on bids that would cover the cost of auction software. Furthermore, you will be responsible for tracking bids and collecting payment.
