March 27, 2023
Tips to Boost Interest for Your Online Auction
Online auctions allow your nonprofit to raise funds while also engaging donors, which makes learning Online Auction Marketing very important. Of course, even the most exciting and well-planned auction will be a success if guests are aware of it and persuaded to attend by your marketing campaign. While traditional strategies can drive some crowd, most nonprofits find success through digital marketing and outreach. With this in mind, how can your nonprofit market your online auction effectively? We’ve compiled three pointers to help you sway your next online auction.
Promote your auction across channels
Digital communication is quick and usually inexpensive. Marketing through multiple channels, helps to reinforce your nonprofit’s brand while creating multiple touchpoints. However, here you can use three digital marketing channels to find success – email, social media, and text messages as well.
Pair with a peer-to-peer fundraiser
Online auctions add a wide range of other fundraisers and events, including hybrid and virtual galas and crowdfunding campaigns. They can also be run in conjunction with a peer-to-peer fundraiser, which can help attract potential guests outside of your core support network. You can use a peer-to-peer campaign to earn donations and help supplement your auction and gain more followers.
Showcase high-value items
While many guests will attend your auction to support your cause, a sizable portion will be there primarily to win something valuable. Your marketing campaign should appeal to this interest and get attendees excited about your event by showcasing high-value items. The DigiGround silent auction guide outlines three types of auction items that are particularly effective at attracting attention during marketing campaigns: experiences, healthy bundles, and unique items.
Final words
Marketing your nonprofit’s auction online has never been easier with today’s technology. Using the appropriate digital strategies to get your nonprofit noticed while also promoting what your auction has to offer.
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Online auctions allow your nonprofit to raise funds while also engaging donors, which makes learning Online Auction Marketing very important. Of course, even the most exciting and well-planned auction will be a success if guests are aware of it and persuaded to attend by your marketing campaign. While traditional strategies can drive some crowd, most nonprofits find success through digital marketing and outreach. With this in mind, how can your nonprofit market your online auction effectively? We’ve compiled three pointers to help you sway your next online auction.
Promote your auction across channels
Digital communication is quick and usually inexpensive. Marketing through multiple channels, helps to reinforce your nonprofit’s brand while creating multiple touchpoints. However, here you can use three digital marketing channels to find success – email, social media, and text messages as well.
Pair with a peer-to-peer fundraiser
Online auctions add a wide range of other fundraisers and events, including hybrid and virtual galas and crowdfunding campaigns. They can also be run in conjunction with a peer-to-peer fundraiser, which can help attract potential guests outside of your core support network. You can use a peer-to-peer campaign to earn donations and help supplement your auction and gain more followers.
Showcase high-value items
While many guests will attend your auction to support your cause, a sizable portion will be there primarily to win something valuable. Your marketing campaign should appeal to this interest and get attendees excited about your event by showcasing high-value items. The DigiGround silent auction guide outlines three types of auction items that are particularly effective at attracting attention during marketing campaigns: experiences, healthy bundles, and unique items.
Final words
Marketing your nonprofit’s auction online has never been easier with today’s technology. Using the appropriate digital strategies to get your nonprofit noticed while also promoting what your auction has to offer.
