The Australian crowdfunding market reached $6.3 billion in 2020, and it’s expected to grow by a compound annual growth rate (CAGR) of 14 percent by 2024. What does this mean for you? Well, there are some great opportunities for fundraising events on Oktion Australia! So we’ve put together our top five trends that will help you reach your goals:

Content

Content is king in fundraising and event creation, as well as event marketing. Content is what gets people to your website, helps build trust with new supporters and potential donors, and keeps them coming back.

Create a compelling story. The best way to do this is by talking about the mission of the nonprofit organization you’re working with (or your own). What makes them special? What are they doing that’s so important? Why does it matter? Tell their story through photos or videos–and make sure those images have captions that tell viewers more about what they’re looking at!

Social Media

Social media is a powerful tool for fundraising. Social media can be used to interact with your audience, promote your event and even raise money.

Here are some tips on how to use social media effectively:

Virtual Reality

Virtual reality (VR) is a powerful tool for fundraising.

VR allows you to create a virtual world and invite people to attend your event in an entirely new way. For example, if you’re hosting a black-tie gala with all the glitz and glamour of Hollywood, VR can transport someone right onto the red carpet at the event’s entrance where they can take photos with their favorite celebrities before heading inside for dinner and dancing.

This can help attract more attendees because it makes them feel like they’re part of something special–and who doesn’t want that?

Appearances

Appearances can be a great way to raise funds. If you have an influential celebrity or politician who is willing to make an appearance at your event, this will attract more people and bring in more money. Appearances also allow you to promote your cause in front of a large audience.

Videos

Videos are a great way to share your story and engage with your audience. In fact, video content has been shown to increase conversions by 80%.

Video is also an excellent way to promote your crowdfunding event. You can use videos on social media and in other places like emails or blog posts so that people who aren’t able to attend will still feel connected with what’s happening at the event. The more exposure you get for your campaign, the more likely it is that you’ll reach those who want to support what you’re doing!

Oktion Australia is a fundraising platform that helps you create your own event in just minutes. We make it super easy for people to fundraise for you, so that you can focus on what’s important: growing your business or charity. Oktion helps you create, market and share your event on the go with all processes automated, so that you can focus on the cause only while we do the bookkeeping for you and you get a seamless fundraising experience for your event. 

It’s clear that crowdfunding is here to stay. With so many new technologies coming out every year, it’s hard to keep track of all the trends and where they might lead us. However, if you focus on these five key areas–content, social media presence, virtual reality experiences and appearances–then your next campaign will be surefire success. So wait no long and register your event, social cause or silent auction at oktion.com.au/organisers and get your first step to building a successful social event.